MONARCH

Field notes.

Working notes from the campaigns and experiments we run for music and audio audiences. Dated, sourced, and written the way we would want to read them.

An AI UGC creator is a marketing experiment. Here is how we run ours.

What V3X is, why she exists, how the pipeline is built from identity references to review gates, what breaks, what it costs, and what the numbers say so far. A field guide for brands weighing a virtual creator.

Read the guide